Four Tips To Using Local SEO To Increase Your Online Presence

Ski Lift In Aspen
Photo by Chase Baker On Unsplash

Are you a local small business or an eCommerce brand looking to move up the search engine results page (SERPs)? Whatever the case, you’ve come to the right place. Today’s consumers are searching online for products or services that can best fulfill their pain points or needs. That’s why it’s vital that you make Local SEO a part of your online marketing plans.

Today, I’ll discuss four tips on how to grow your online presence and attract your ideal consumer via Local SEO.

Make Use Of Local Link Building Tactics

Link signals like domain authority are among Google’s top-ranking factors. Local SEO will require these kinds of tactics, as does SEO overall. That’s why linking domains should be geared more towards your target location.

A great way to achieve this is to target top authority sites in your area. Let’s say that you’re a local shop in Aspen, CO, that sells skiing gear and offers ski lessons to beginners. You could target local tourist sites as a potential linking partner. When you gain valuable backlinks from sites like these, you’ll be on a path towards gaining credibility with search engines. You’ll also be on track towards growing your brand.

Use Long-Tail Keywords Within Your Content

If you’re a small to mid-size brand, it’s highly likely you’ll be competing against big brands for short-tail, broad keywords. That’s why you need to work on using long-tail keywords as you create content. These types of keywords are long and more specific that people use as they get closer to making a purchase. They don’t yield as much web traffic, but they’ll help attract the right audience to your site. 

Using short-tail keywords like jersey is more competitive and won’t help you reach your target audience. For best results, use keywords like women’s Denver Broncos football jersey. These keywords are more detailed about what type of product you’re selling. This helps you gain more targeted traffic and will help increase your conversion rate.

When seeking to attract your audience, do these two things.

  • Seek quality over quantity when it comes to online traffic.
  • Use long-tail keywords to attract your ideal audience.

This will help you lead to long-term success with your Local SEO efforts and help grow your brand.

Build On Your Brand’s Reputation Management

Review signals are a key player in your local search rankings. That’s why you need to respond to reviews, good or bad, in a timely manner. It’s not the end for your brand if you receive a bad review. It all comes down to how your brand responds to adversity.

That’s why you should be attentive to the consumers’ concerns and work towards solutions that best resolve their pain points. Consumers will be more likely to think highly of your brand, and they may even change their rating to a good review.

Ensure Your NAP Is Consistent Across The Web

Search engines assess citation signals such as your brand’s NAP (name, address, phone number) consistency in local search results. This means that you’ll need your information to be on major citation sites like these below.

  • Google My Business
  • Yelp
  • Bing
  • Social Media Sites

You also need to take steps to ensure your brand’s NAP is consistent across all sites. Check for any misspellings, address, and phone number differences. Also, keep track to ensure that there are no duplicate listings. If there are any, work to resolve them promptly to improve your Local SEO efforts.

Make Local SEO Part Of Your Digital Marketing Plans

When it comes to Local SEO, always put the needs of people first before anything else. Make sure you take these steps to ensure that your content is easy to find, consistent, and reputable. This will help attract your ideal consumer and earn you respect from the search engines. In the end, you’ll be setting your brand up for long-term growth.

What else do you feel is key to using Local SEO to increase your online presence? How do you feel these tips will help translate towards growth for your business? Questions? Comments? Please feel free to share this blog post and share your thoughts below.

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