Best Ways To Transform Your Google Business Profile

Are you a small or mid-size business looking to grow your online presence? As you seek methods to enhance your SEO game, look to those that help your brand stand out. By making factors like these a priority, you’ll be able to attract the right people to your website.

The best way to grow your online presence is to select SEO methods that best address your audiences’ needs. When you go with strategies that put people first, you’ll be on a path toward long-term business growth.

You’re probably wondering how adjusting your Google Business Profile (GBP) helps improve your SEO game. Today, we’ll discuss the top ways to help make that happen and how you stand to benefit.

Check That Your Contact Data Is Consistent With Your NAP

One great way to optimize your GBP is to ensure your NAP is correct. NAP stands for Name, Address, and Phone Number of your business. Taking this step may be simple, but your business does change over time. Not only that, but you may also have had different addresses in the past.

As you update your information, check to ensure your contact data on other directory sites is consistent with your NAP. By keeping your data consistent and up to date, you can build trust with your audience. Not only that, but you can also grow your rankings in the maps section of the search results.

Select The Right GBP Categories That Best Describe Your Business

Choosing the right GBP category is an important SEO factor as it can impact your local search rankings. For these reasons, make sure to select your categories carefully.

For example, if you have a store that sells coffee, you might consider choosing “coffee shop” as your category. These steps can help those looking for coffee online find your business in the local search results.

If your business does more than one thing, make sure to include subcategories too. For instance, your coffee shop may also sell cupcakes and donuts. In this case, “donut shop” and “cupcake shop” would be your subcategories.

Selecting the proper categories and subcategories helps you attract the right people to your business online. It also plays a crucial role in helping you outrank your competition in the long run.

Fill Out Your GBP Products Section

One of the most visible elements of a GBP profile is the products section. If you have a non-product business, filling out this section can bring you benefits. GBP also allows you to display photos of your service offerings. With your GBP products section, your business can gain visibility from your audience.

Google arranges your products/services photos in a carousel-style design. These features help go a long way in helping you drive more views, calls, and sales. You can categorize and add descriptions, images, and calls to action to these product profiles.

One thing to note is that the final product you enter will be the first to feature on your profile. Before adding products or services, make sure to organize them per your needs. You can also add GIFs as your product image by saving them as a JPEG. With these GBP tools, you can leverage your product section to help attract consumers.

Use Photos To Help Your Cause

Google also provides you with many options for photos you can include for your GBP. Here is a list of photo types you can add as you put together or update your profile:

360-degree view
Indoor pics
Outdoor pics

Businesses with photos receive 42% more driving direction requests to their location than those without them. They also receive 35% more clicks to their websites. These findings are according to research Google has done over the years.

The best photo practice is to include at least three pics from each of these business aspects:

Employees
Products
Services you perform

By following these measures, you can increase your web presence and get online searchers to explore your business further.

Write A Compelling Business Description

You can also optimize your Google Business Profile by writing a rational business description. On your profile, Google gives you a max of 750 characters to describe your business. One thing you want to avoid including there is sales jargon. It can potentially alienate your audience and go against Google’s rules.

Here are some things you can include in your GBP business description:

Company mission and vision
History
Products and services
What makes your business unique?

With a top-tier business description, you can give your audience the best details about your business. They also would be more likely to look into your business further.

Keep Your GBP Q&A Section Up To Date

You can also improve your SEO game by optimizing your GBP Q&A section. Google gives you the option to create a question and answer vault within your profile. They do this to ensure the answers consumers receive are the ones you want them to.

As with many portions of your GMB, consumers can contribute and control how others view your business online. To provide people with the right questions and answers, use the consumer data that comes up in your Insights section.

By adding the best questions and responding to them, you’ll have more control over the narrative. You’ll also ensure that people will perceive your business better.

Post Regularly From Your GBP

Keeping in touch with your audience is a prime SEO factor. Posts that originate from your GBP are pretty much mini-blogs. They provide your audience with important information along with updates from your business.

Below are two key benefits of how posting from your GBP can improve your SEO efforts:

Posting Boosts Your Keywords And Phrases

As you post from your profile regularly, you can boost your primary and halo keywords you want to rank for to Google’s algorithms. Over time, they build up your association with your goods and services. With these measures, you can reach the right people and influence consideration for your business.

Posting Drives Up Engagement

Google also evaluates engagement when it comes to SEO factors. They measure how much you engage with your profile.

As you provide your audience with regular updates via posts, you can drive up your engagement levels. The more you engage with your GBP, the more likely Google will reward you.

With top-quality posts, you’ll achieve better search rankings and more customers.

Check On Your Online Reviews

Review signals are another prime factor when it comes to SEO. They also influence whether people will do business with you or your competitors.

Research shows that 89% of people check online reviews before setting foot in a specific business. 84% of those consumers also trust online reviews as much as their peers. Also, 31% of them will do business with those that have great reviews.

If your business receives a bad review, that doesn’t mean doom for your business. When this happens, look to address the consumers’ concerns and work towards solutions that best address their pain points. With these approaches, consumers are more likely to view your business positively. They may even turn around to upgrade their rating to a positive review.

When it comes to reviews, make sure to also be proactive in requesting reviews. As they leave a positive review, make sure to thank them. With a people-first approach like this, you’ll be on track to gain the trust of your potential customers.

Choose People-First Approaches when Updating Your Google Business Profile

As you update your GBP, look to SEO methods that engage your audience and tell the best story about your brand. With these people-first methods, you’ll drive engagement and be on track toward building long-term consumer relations. By focusing on the needs of people, you’ll be on a path toward strategic growth for your brand.

What else do you feel is the best way to optimize your Google Business Profile? Which other SEO methods can also help you build trust with your consumers and drive business growth? Questions? Comments? Please feel free to share your thoughts below.

Aaron’s Top Nine Digital Marketing Trends For 2021

Without question, so much has happened this past year. Many of these events have drastically altered the Digital Marketing landscape. From changing consumer habits due to the pandemic to Google updates, those changes are surely here to stay. What worked early last year may not work today. The same could be said when working with different types of clients.

With that being said, Digital Marketers should take note and work to adjust to these changes. In Digital Marketing, it’s all about adapting to constant change and being flexible in changing your online outreach strategy. When it comes to trends, there are nine trends we as Digital Marketers need to get ahead of. Let’s take a look at these, shall we?

Voice And Visual Search

Today’s consumers are looking for easier ways to find what they’re looking for online. At the same time, they’re also looking for more convenient ways to do that as well. They would really love it if they didn’t have to type or leave their couch. With this in mind, it’s no surprise that voice search has become more important by the day.

The same can be said about visual search. The infamous saying that ‘a picture means a thousand words’ has become truer today than it has in the past. When it comes to visuals, marketers need to focus on image alt-text and sitemaps to ensure success. As for voice, they need to focus more on conversational keywords as opposed to computer text. For more tips about optimizing for voice search, check out my previous blog post here.

Experience Marketing

Experience Marketing (EM) has also become an evolving trend to look out for in 2021. This talks about how customers define how businesses respond to them and not vice versa. Every customer touch point – online reviews, web chats, surveys – turns into opportunities to discover vital insights to enhance the customer experience (CX).

That’s why you want to go further than just traditional feedback methods than just metrics like the Customer Effort Score (CES). While these do tell you how happy customers are, it doesn’t tell you what to do with that information. EM does that via these three ways.

It deepens the reach of data mining across customer reviews and survey responses.
It develops insights in seconds via machine learning.
It alerts the right people and uncovered patterns in customer data.

This helps teams to move quickly and make more informed choices on how to improve that CX.

User Generated Content (UGC)

When it comes to content, online consumers are much likely to trust that of regular folks than they do traditional advertising. Consumers today crave experiences with brands that are enjoyable and inspire them to take action. They also want proof before they buy and want to make sure that they’re making the right choice.

UGC helps build communities, relates to regular folks, and allows brands to meet their customers where they’re at. On top of that, it goes a long way in helping brands generate lots of content. UGC not only helps provide that social proof brands. It also helps build relationships with customers. With that said, brands should consider making UGC part of their online marketing strategy.

Reputation Management

With what has happened during this past year, It has become increasingly important to manage your reputation online. Whether you get good or bad reviews, you always want to respond to them promptly. It’s not a deal-breaker for potential customers if your brand gets a bad review. It all comes down to how you respond to it. The best way to respond is by showing that you’re committed to resolving their situation

One thing you should never do is try to game the system by creating fake reviews. That never ends well as customers look to multiple review sites to ensure that a certain brand is legit. Customers also check to ensure that brands will positively advance their cause. The best way forward is to listen to the customers’ concerns and work towards a solution that best benefits them. By going this route, they’ll view you more favorably and you’ll be more likely to end with a great review.

Personalization

In today’s online world, people prefer brands that best relate to them and are more human. In fact, 80% of consumers are more likely to buy from you if you provide them a personalized experience. That same HubSpot study also states that 99% of marketers say that personalization helps advance customer relations.

Whether you’re starting an email marketing campaign or creating web content, you must keep these stats in mind. Work to tailor that content to better meet the specific needs of online consumers. Also, don’t be afraid to share your story. After all, people love stories that speak their minds and make them feel that your brand relates to them.

That’s why you want your content to be relatable to your audience and not just about your brand. That’s how you’ll be able to stand out amongst the crowd online and gain good-paying customers.

User Experience (UX)

Without a doubt, it’s vital to give your online audience an excellent user experience (UX). This means that you need to do several things to make that happen.

Make Sure That Your Website Is Up To Speed

Site speed is a key factor when it comes to consumers choosing to stay or leave a site. Each second matters in this case. If your site takes too long to load, people will leave your site for your competition. That’s why you need to work to make sure that your site is up to speed. The GTmetrix Speed Test is a great tool to use to check your site speed and will give you details on how to do so.

Make Sure That Your Website Is Seamless Across Devices

You always want to make sure that your site is easy to navigate across all devices whether it’s mobile, desktop, or tablet. This means that you need to do these three things to make that happen.

Use responsive design to allow your website to adjust to the screen size of the device being used.
Make your content easy to see.
Ensure that site users don’t have to pinch to zoom in.

By keeping these steps in mind, you’ll help ensure that the UX of your site will be very good.

Content That Is Easy To Consume

In this day in age, people are always on the go. With that said, making your content scannable and easy to read is vital. This means work to create content that is easy to read via a standard reading level. You must have a Flesch Reading Ease Score between 60 and 79 to achieve success. To go the extra mile, aim for a score of 80 or higher.

The Ease Calculator helps check your score and guides you while you write your content. Grammarly also helps you make your content easy to read for your readers. It also helps you catch mistakes you thought you’d never make.

Here are some tips below on how to make your content easy to read.

Make your paragraphs no more than 3 to 5 sentences long.
Divide your content with sub-headers and make sure your H3 headers are below the H2 ones.
Add bullet points as needed.

Also, use the Inverted Pyramid writing style. This is where you put your key points at the beginning and then work to entice readers to read more. With this method, your readers will be able to better scan your content text and be able to derive value. This makes it more likely that they’ll take the actions that you want them to take.

Influencer Marketing

Influencer Marketing will be even bigger this year compared to last year. As mentioned earlier, today’s consumers look to brands that are authentic, human, and can relate to them. Study shows that 92% of consumers trust an influencer more than they do corporate ads or celebrities. That’s why brands should take note of this and make influencer marketing part of their plans.

When considering influencers to partner with, go for those who would best relate to your brand. It can be tempting to court macro-influencers like baseball players but that might not work for your brand. If you’re a smaller brand, you should consider micro-influencers. They may have a smaller following but they are cheaper and would do best at relating to your audience. All this is vital to keep in mind when considering influencer marketing.

Link-Building

Link-building is an essential part of any brand’s Digital Marketing plans. With that said, it will only work if you don’t cut corners and actually use this practice to build relationships. One thing you never want to do is to seek links that are not relevant to your brand’s cause. You also don’t want to buy links either. Those type of Black-Hat SEO tactics makes you look spammy and loses you credibility with your audience.

The best way forward is to seek links with others who will best benefit your brand’s cause. It will help you build trust with your audience and gain credibility with the search engines. Once again, Quality over Quantity is the way to go with link-building as is the case in other marketing situations. It will be a win-win scenario for both you and your linking partner thanks to your disciplined approach to seeking high-quality links.

Consumer-First Strategies Help Transform Your Brand For The Better

There’s no doubt that putting the needs of your valued consumers front and center is key to success. It will also help you overcome these fast-changing trends and help you stand out amongst the online crowd. This will also help you in your quest in helping your brand become that next great story. With that said, keep these nine trends in mind and you’ll help transform your business for the better.

What other Digital Marketing trends should brands keep an eye out on in today’s online world? What other strategies should brands adapt to grow their online presence and ensure success? Questions? Comments? Please feel free to share this article and share your thoughts below.

How Voice Search Is Emerging And How To Use It To Advance Your Brand Online

Photo by Omid Armin on Unsplash

Without question, we have seen many changes occur in the Digital Marketing landscape this past year. From major events to fast-changing consumer trends, it can be a challenge for brands of all sizes to keep up. One major trend in Digital Marketing that has been emerging is Voice Search.

Voice search has been on the rise this past year. In fact, 40% of internet users in the US along with a third of its population use voice search. That is expected to rise in a big way in the near future. For brands big and small, this makes voice search crucial to helping them increase their online presence. That way, they’ll be able to keep up with fast-changing consumer trends and be able to reach their ideal consumer.

In this blog post, we’ll discuss a few ways how your brand can use voice search to advance your cause. In the end, you’ll be ahead of the game when it comes to fast-changing online trends. Let us explore them, shall we?

Use Conversational Language For Your Content

When it comes to search results, searchers want results that are quick and immediate. Google understands this and has taken steps to improve its search experience. This rings even more true for voice search. With voice search, Google has made direct answers their top priority.

Voice search results are prompt and to the point. At the same time, voice search keywords tend to be longer and more conversational compared to text search. When we use text search, we might type “pocket flashlights” or “recipe for chocolate cookies.” With voice, we might ask “How do I make chocolate chip cookies?”

To have success with voice search, you want to use conversational language in your content as opposed to computer language. When using language that’s more natural, there is a better chance at matching and appearing in search results. That’s why it’s crucial to research the intent of searchers to better understand how they ask verbal queries.

You always want to study the query and conversational styles of the searchers. Likewise, take the time to learn what question keywords or types of questions are being used and asked the most. This helps give you a better idea of what type of answers are the best fit for these query types. By addressing these areas, you’ll gain valuable data-driven insights that’ll help you know what people want via voice search.

Make Use Of Long-Tail Keywords

As mentioned in the previous section, voice search queries tend to be longer. This is where long-tail keywords come into play. With long-tail keywords, they are less competitive and give your content a better chance at getting seen by the right people. On top of that, they give you a better chance at achieving higher conversion rates. It sure makes a huge difference compared to shorter and more competitive phrases.

The best strategy at using long-tail keywords in your long-form content is by using them in the title. You can also use H2 headers with those long-tail keywords in the body text in a clear and concise manner. This helps your content at performing well in voice search rankings.

Make Your Content Readable

Something that gets overlooked a lot is content readability. With people constantly on the go these days, making your content scannable and easy to read is basically a must. This means that you need to create content that is precise and readable via a standard reading level.

You want to achieve a Flesch Reading Ease Score of at least 60 or 70. If you really want to achieve high-quality readability, then aim for a score of 80 or higher. The Ease Calculator here is a great tool that checks your score and helps guide you in writing your content. Grammarly is also a great tool to help you improve your readability and catches mistakes you never thought you’d make.

There are other things to also consider when writing content for voice search. You want to strive for short paragraphs (3-5 sentences long), divide your content with subheaders, and add bullet points as needed. You also want to use the Inverted Pyramid writing style. This means put your key points in the first paragraph and work to gauge readers’ interest as they read along. If readers can derive value by scanning the content text, they’ll be enticed to read more.

Using natural language while avoiding excess long words and sentences is key to helping you succeed at voice search.

Ensure That Your Website Is Up To Speed

One thing that is important for voice search but also gets overlooked is website speed. The speed of a page makes a big difference whether people do business with you or not. Websites with longer load times have higher bounce rates than those with faster load times. In other words, you’ll lose out on potential customers if your site takes too long to load. This makes keeping your website up to speed a crucial issue to address.

GTmetrix is a great tool that checks your and helps recommend steps to help improve it. Taking steps to ensure fast page speed is vital in helping your voice search efforts succeed while attracting paying customers.

Make Great Use Of Google My Business (GMB) Listings

When it comes to voice search, people like to use it for local searches often. This makes Local SEO a crucial factor in determining whether you’ll rank for these types of queries. This is where Google My Business (GMB) listings come to light. GMB listings let Google know that your business is located in a specific place. GMB listings are a vital tool for small businesses as they stand to benefit most from Local searches.

When using GMB listings, always include your name, address, and phone number (NAP) in it. On top of that, make sure that your business listings are consistent with your GMB listings. This is key in helping improve your standing in the voice search results. It’s also advised that you add posts with special deals and updates to help your brand stand out. If you don’t have a GMB listing, then take these steps in order to get top-notch results right away.

Ensure That Your Website Is Built To Handle Mobile

A voice search ranking factor that is perhaps the most vital today is the mobile-friendliness of websites. Today, mobile takes up a majority of our voice search and overall search queries. That’s why it’s vital that you work to deliver your users a top-notch mobile user experience (UX).

The best UX is one that is seamless across all devices (mobile, tablet, desktop). That’s why you should opt for your website to be of Responsive Design. This means work to design your site so that it scales your content automatically to match your device’s screen size. Also, run a test to ensure your site can handle mobile. This tool will also give you advice on how to improve your site to be more friendly to mobile.

Without question, mobile will be important both now and in the future. The same goes for voice search so making your site a mobile-friendly one should be in your plans. This crucial step is a voice search SEO best practice that will help set you up for future online success.

Voice Search Ready Websites Help Bring Your Brand Online Success

Without question, voice search will be a huge deal going forward. With that said, it’s vital that brands take measures like these to help advance their cause online. It’ll help ensure that they continue their success of reaching their audience online and help grow their business over time. By taking steps to optimize for voice search, you’ll be ahead of the game in meeting those fast-changing consumer trends. In the end, your brand shall stand out amongst the crowd and turn site visitors into paying customers.

What do you feel is key in helping a brand’s voice search efforts succeed? What other voice search tips do you feel will attract people to one’s website and inspire them to take action? Questions? Comments? Please feel free to share this blog post and share your thoughts below.

How To Make Your Brand Stand Out Via Email Marketing

Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

So, you thought email marketing is dead? Well, you’re in for a big surprise there. If anything, email marketing is now stronger than ever. With that said, there have been changes over the years when it comes to email marketing. That has a lot to do with the preferences of online consumers. These days, people want to see something of worth to them when they open up to read their latest email.

With the right plan in place, email marketing can help make your brand grow in a big way. That’s why I write this blog post today. Today, I share with you ways on how you can use email marketing to help grow your brand. Let’s begin, shall we?

Give Your Audience A Personalized Email Experience

One thing you need to do to have success with email marketing is to give your audience a personalized experience. This means that you need to take time to learn every detail about your target audience. This is a crucial starting point for any Digital Marketing campaign. Every consumer is different so sending everyone the same email is not ideal. With that said, taking a targeted approach makes the most sense.

A great way to accomplish that is by email list segmentation. This lets you divide your email list into smaller but more targeted groups. This goes a long way in targeting consumers based on their individual preferences. For instance, your brand sells movies. You can ask your customers what kinds of movies they’re into. Your list would look something like horror, action, cartoons, Mexican telenovelas, etc.

You can also segment your list by demographics, geographic location, and buyer persona to help your emails be more relevant. Looking at survey results, email activity and purchase cycle can also help accomplish that too. 88% of users say that they’re more likely to respond favorably to an email if it’s tailored towards them. By connecting at their interest level and giving them high-quality content, you will be on your way towards success.

Avoid Excess Sales Jargon That Turns Consumers Off

It’s also important to know what not to do with your email marketing plans. You never want to use excess sales jargon when sending out emails. Nothing turns a potential customer off than bombarding them with emails that push them into a sale. They will tune you out if that happens and will lead to them hitting the unsubscribe button.

You always want to strive to use emails to build relationships over time. Once you’ve done that, then you can use sales emails once in a while. In the end, strive for a more balanced approach of non-sales and sales emails. This will help make your email marketing practices a success while attracting new customers.

Make Your Headlines Grab The Attention Of Your Readers

Headlines are crucial in helping attract the attention of your readers if done correctly. To attract their attention, you need to be short and to the point while describing what your email is about. The proper length for an email subject line is six to ten words as evidenced by a Retention Science study. That same study found that a subject line in that range had a 21% email open rate. Anything more or less had a lower open rate.

You also need to connect with your audience in a personable and authentic manner. Emails with personality tend to get liked or shared more. Also, don’t be afraid to use emojis in your subject line but don’t go overboard with them either. To go the extra step, talk to your audience and ask if they want to be addressed by their name or a nickname. Of course, do keep an eye out on any name or initial misspellings, and don’t use their name in excess.

One last piece of advice about email headlines is to make use of questions and numbers in them from time to time. They tend to give you a higher click-through rate (CTR) if done in a way that gauges the readers’ attention. These email headline tips will help go a long way in enticing people to open your email and read more.

Make Your Emails Scannable And Easy To Read

People these days are on the go which means their time is limited in getting to read their emails. This is why working to make your emails scannable and easy to read is crucial. Your email structure needs to have plenty of white space.

Work to shorten paragraphs (3 to 5 sentences), use subheadings to divide your content, and add bullet points when necessary. In your body, work to use the Inverted Pyramid writing style. This is where you put your key points in the first paragraph and work to draw readers’ interest. If readers can derive value from email content by scanning the text, then they would be enticed to read more. A top-notch reader experience will help lead to increased sales in the long run.

A/B Test Your Emails To Improve Campaign Performance

One crucial tip that will help improve your email marketing performance is by doing an A/B Test. A/B Testing or Split Testing is where you split your audience in two to find out which email version performs best. This will help you better understand which type of email content resonates best with your audience.

You can increase the open rate with the right subject line and the CTR when changing your email copy after testing. There are several things below you can test that can help improve your email marketing campaign performance.

Welcome email opening
Subject line
Day of the week
Time of the day in which email is sent
Pop-up opt-in forms
Name of sender

Taking steps to make your emails better will help go a long way in helping enhance that email experience. It’ll make it more likely that your readers will be inspired to take the actions you desire.

Have A Top-Notch Landing Page For Your Email Campaign

Lastly, you want to have a landing page that best matches the message conveyed in your email. Like with email headlines, you want to have strong headlines that entice the visitor to read further. The same thing goes with subheadings. Make sure it gives you the best preview for the accompanying content and best supports your headline.

You also want to have a supporting image or video that addresses the landing page purpose within a minute. Also, you need to have social proof on your page such as reviews, testimonials, and trust seals. This will help remove any trust issues site visitors may have. It also helps give them a positive and consistent experience from beginning to end.

One important tip to keep in mind is to stay on the same topic as your email. Be careful not to dilute it with other topics or offers. This will help prevent any confusion or concerns that your visitors may encounter. With landing pages that follow through with the promises in your email message, you’ll help turn those readers into customers.

People-Focused Email Marketing Helps Brands Succeed

Without a doubt, striving for a people-focused approach to email marketing will help grow your brand. It all comes down to learning every detail about your consumers and following it up with a personalized, high-quality experience. Taking these steps above will help go a long way in improving your email marketing strategies. In the end, it’ll be worthwhile when you convert readers into paying customers while growing your brand for the better.

What do you feel will help make email marketing campaigns a success? What other email marketing tips do you recommend will help attract readers’ interest and inspire them to take action? Questions? Comments? Please feel free to share this blog post and share your thoughts below.

Eight PPC Tips To Help Grow Your Online Presence In 2021

Another eventful year is now behind us and another has just begun. So many events and changes have occurred this past year. This is especially the case when it comes to the fast-evolving world that is Digital Marketing.

From Google Core Updates to fast-changing consumer trends, having a solid Digital Marketing plan is basically a must. This helps ensure that your audience has high-quality content that best addresses their needs when they most need it. It also helps your brand stand out amongst the vast sea of brands competing for those same customers.

A great way to achieve those things is with a top-notch Pay Per Click (PPC) strategy. PPC is a form of Digital Marketing in which brands pay each time visitors click on their online ad. In other words, you only pay when someone clicks on an ad whether it’s search, display, social, or ad types. These eight PPC tips below will help address the users’ needs and grow your brand’s online presence in 2021. With that said, let’s dive in and find out what PPC can do for brands like yours.

Strive For A High-Quality User Experience (UX)

As I discussed in my previous blog post, a high-quality user experience (UX) for website visitors is a must. First, you need to ensure that your website is up to speed. The longer it takes for your page to load, the higher the bounce rate will be. That means that customers will be lost if your page is slow at loading. That is why taking steps to improve site speed is crucial. Using the GTmetrix tool will test your site speed and gives you details on how to fix on-page issues.

You also want to ensure that your site is easy to navigate. To address this, work to make your content easy to find in the least amount of clicks possible. It’s advised that you limit it to three clicks or less. That helps site visitors find what they’re looking for quickly and helps make their on-site experience that much better.

In addition to all that, you want to ensure that your website is compliant with responsive design. This means that your website needs to smoothly adjust to screen sizes. In other words, the website automatically changes to fit the device in use whether a desktop, tablet, or mobile device. This helps improve that UX greatly to the point where you don’t have to pinch the screen to zoom in. A convenient experience indeed.

Provide A Consistent Experience For Your Site Visitors

Without question, consumers look for consistency when they consider doing business with a brand. This is vital when it comes to PPC campaigns. Not only must your PPC ads be of most relevance to your audience, but there’s also something else to consider. You must also show consistency in each phase of your online campaign. This rings true for landing pages as this is the first thing your audience sees upon clicking your ad.

It’s not enough to just attract people to our website via PPC ads. We must also strive to give them a top-notch landing page experience once they’ve arrived at our page. We sure don’t want our ads to say one thing and for our landing page to say another. That will be a big turn off for potential customers. With that said, here are three steps we can take to ensure our landing page is consistent with our ads.

Make sure that you match your ad text to your main keyword at least.
Match your ad to the right landing page where customers can do what you’ve promised to them.
Ensure that your landing page is relevant to your ad text and keywords.

Following these steps will help ensure a high-quality UX and make it more likely that you’ll gain new customers.

Take Advantage Of New Features

Looking to really make your PPC ads stand out towards the right online consumers? Then making use of the new features and ad extension options should be a big part of your plans. Promotion extensions that are right below your ad title help searchers spot a top-notch deal with a slight glance. They can also help you generate high-quality leads for your brand.

Call extensions are another great option in helping you attract leads. With this type of extension, you can add a phone number without having to use any of the primary copy. It even lets people tap a button to call your business via a mobile device. The best part is that it’s really easy and quick to add so definitely consider this for your PPC ads.

Make Social Media A Part Of Your PPC Marketing Plans

Another crucial avenue in helping your PPC ads succeed is social media. With 84% of people with internet access on social media, making it part of your PPC strategy is vital. Most people are on platforms like Instagram, Facebook, Pinterest, Twitter, LinkedIn on a daily basis. All age groups, especially young people, make up a big chunk of that audience.

This makes social media an attractive avenue for PPC marketers. In this new year, definitely add social media to your PPC marketing mix to go along with your Google Ads.

Dig Deep In Targeting Your Audience

When we say target your audience, we mean target the RIGHT audience that’s most likely to go with your brand. You always want to be detail-oriented when identifying which audience you’ll be going after. You can specify things like household income or age group to appeal to a specific audience. For ad preferences, you can exclude people that you think may not appeal to your services.

Let’s say that you’re selling super expensive Rolex watches. You might exclude people who make less than $75,000 a year. We say this since they’re less likely to spend big bucks on those kinds of fine items. This is the kind of targeting you should consider for your PPC ads. It will go a long way in attracting the exact audience you’ve been seeking to look into your brand.

Get Ahead Of The Game With Voice Search

Voice search has also become important In this day in age. Half of all online searches are now being initiated by voice. With that said, making voice part of your PPC marketing plan should be one of your top priorities. While paid voice search hasn’t yet made it to the mainstream, it will emerge in the near future. Until that happens, you can be ahead of the game with some high-quality preparation strategies.

There are two great ways to accomplish just that. One great plan is to enhance your website so that it can have a more conversational tone. Since people are more conversational when making voice searches, it’ll significantly improve your chances of attracting the right people. You also should update your FAQ pages on your site with the use of long-tail keywords. These actions will help set you up for success in voice search both now and in the future.

Get Ahead With Visual Search

Visual search is also on the rise and will be expected to see major advances in the near future. Visual search works by using an image as the search query as opposed to just a text search. Let’s say you take a pic of a mini-fridge. What happens after that is the visual search will output the links to buy it. People want results quickly and visual search helps achieve that than typing in something long.

A great way to optimize for visual search is by creating a photo catalog of your products and services. You want to add metadata to each image to ensure that search engines sort it out correctly. For example, a photo of a chrome mini-fridge would have an alt-text like “travel-sized chrome mini-fridge.” Taking these steps will go a long way in helping your brand get ahead of fast-changing paid search trends.

Utilize Re-Marketing In A Personalized Way

Re-Marketing is most commonly used on users once they have left your site. Re-Marketing ads tend to be very personalized which makes them an effective marketing strategy. When you show people ads for things they’ve shopped for before, they tend to have high conversion rates.

When it comes to re-marketing, it all comes down to keeping your brand in the minds of people. It’s no longer just about wooing people who aren’t ready to buy yet. It now mainly comes down to knowing where your prospects are at in the buying cycle. After that, you would create targeted, personalized ads based on where they’re at which helps them decide to convert.

Digging deep to understand your audience goes a long way in helping convert people into paying customers.

Top-Notch PPC Strategies Help Grow Your Brand For The Better

Without question, the online landscape is changing as are the online search habits of consumers. That’s why you need top-notch PPC tips like these to help you get ahead of the game. In the end, you’ll attract the right people to your website and gain loyal, paying customers. Following these steps will no doubt help your brand achieve new heights.

So what are you waiting for? Make PPC marketing a part of your online marketing strategy. It’ll help transform your brand into that next great thing and be a top leader in this fast-changing online world.

What do you feel will help grow your online presence and get people to convert into paying customers in 2021? What other PPC tips do you feel are key in helping your brand succeed? Questions? Comments? Please feel free to share this blog post and share your thoughts below.

Four Keys To Having A Top-Notch Social Media Strategy

Photo by Marvin Meyer on Unsplash

When it comes to social media, it plays a huge role in helping grow your online presence. It is one of the most powerful ways to connect with your audience. In fact, 78% of consumers have said that they will visit the physical retail store of a brand they follow according to Sprout. This just comes to show you the importance of having a top tier social media strategy.

Social media is not just about gaining the most followers. It is all about giving your audience an excellent experience and giving them what they’re looking for. These four tips will go a long way in helping you achieve just that. Let’s take a look at them, shall we?

Engage In Social Listening

One key tip that helps you have a top tier social media strategy is what we call social listening. Social listening is the practice of tracking, analyzing, and responding to conversations across the Internet. Social media is not just for posting pictures and life updates. It is also a powerful listening tool.

A great way to use social listening is to keep an eye out for mentions and conversations about all aspects of your brand. This can help you find new leads about new product ideas or features for existing products. On top of that, social listening can also help you differentiate your brand from the competition. Offering people something that is unique and gives them value is how you set yourself apart from others.

Know How To Measure Success

A key aspect of success for your brand via social media is knowing how to measure success. For that, you need to set the appropriate Key Performance Indicators (KPIs). KPIs are quantifiable measures that are used to determine the success of a brand in meeting performance goals. One thing to be careful of is to not fall for vanity metrics. For example, getting likes on your Facebook page doesn’t necessarily mean that you will make more money.

Setting KPIs all depends on your business goals. There are four possible social media KPIs to use when measuring success. Here they are below:

Reach

If your goal is to increase your online presence, then setting KPIs based on reach is the way to go. Key things to watch for are follower count, impressions, mentions, and share of voice. These four things are key to measuring the success of your outreach strategy.

Engagement

If your goal is to get your audience to engage with you on social media, then you’ll need to set engagement KPIs. Things to watch out for are likes/favorites, comments, shares, retweets, ratings/reviews, and inbound website links. All these metrics are important when it comes to measuring your success with engagement strategies.

Return On Investment (ROI)

To check if your campaign is bringing you money, you’ll need to set KPIs based on Return On Investment (ROI). Key metrics to watch for are direct sales revenue, lead conversions, support costs-per-customer, and lifetime value. These things will help tell you which campaigns are earning you money and which need to be evaluated.

Retention And Loyalty

To check if you are attracting repeat customers or getting referrals, then you should set Retention & Loyalty KPIs. Key metrics to watch out for are reviews/ratings, issues resolved, service-level agreements (SLAs), time to resolution, customer satisfaction, and sentiment. All this helps you determine if you’re doing your part to satisfy customers and gaining referrals along the way.

For every type of KPI, make sure to revisit them every 6-12 months. This will help you determine whether your efforts are working or if they need to be adjusted.

Set Your Brand’s Voice And Tone To Make It Be More Human

In today’s world, people want to do business with brands that are more human as opposed to acting all boring. With that said, making your brand more human is a must. A voice and a tone are two things your brand must have in order to be more human.

A brand’s voice is the distinct personality or style of your brand. This helps give your customers a clear picture of what your brand feels like. For instance, HubSpot’s clear and inclusive voice helps them appear helpful and supportive in the minds of others.

A brand’s tone refers to the moods of specific content pieces. This can change based on the channel, situation, and audience. When choosing your brand’s tone and voice, ask yourself these questions below:

What purpose does my content bring?
Who am I addressing?
How does my audience feel?
What message should I convey to my audience?
Which tone of voice should I use?

By answering them, you’ll know what kind of content you should create for others in an appropriate tone and voice.

Provide Top-Notch Social Customer Service

A crucial aspect of having a top-notch social media strategy is providing your audience with top-notch social customer service. 49% of consumers say that they’ll unfollow brands that bring them poor customer service. 90% of consumers rate an immediate response important when they have a customer question. These reasons alone are why brands need to make social customer service a top priority in their social media plans.

Customers these days expect quick responses to their questions. Timely responses not only help problems get resolved faster, it also helps make customers more loyal to your brand. Even pointing your customers in the right direction gets your customers to think highly of your brand. All this makes it more likely for customers to stick with your brand in the long run.

A People-First Approach Leads To Success

No doubt that great social listening, great social customer service, and making your brand more human brings your brand success. It’s also crucial to set the right goals in order to help your brand get where you want to be. With these four great tips, your social media game shall lead your brand to great successes and long-lasting customer relations.

What do you feel is key in using social media to help bring your brand success? What are your thoughts on how social media helps build great customer relationships? Please feel free to share this blog post and share your thoughts below.

White Hat SEO vs Black Hat SEO

White Hat vs Black Hat? Whatever could that mean? You might be thinking that a battle in the Wild Wild West is about to go down. While it might not be exactly that Old Western battle that involves cowboys, vaqueros and prospectors, there definitely is a battle between brands in standing out in the Search Engine Results Page (SERP). The way that brands accomplish just that is via Search Engine Optimization (SEO). Most good brands would work towards focusing their SEO strategies around their ideal consumers. There are others who focus their SEO strategies on trying to trick the search engines like Google and Bing in order to get ahead. The latter my friends is what we call Black Hat SEO.

Six Black Hat SEO Tactics To Avoid

Black Hat SEO is best defined as the practice of obtaining website traffic by means of foul play against the rules of the search engines. While Black Hat SEO may get you some wins in the short term in terms of attracting web traffic, it can doom you in the long run in a way that you’ll never recover. With that being said, I’m about to describe to you six of the most common Black Hat SEO tactics you’d be wise to avoid.

Irrelevant Keywords

There are some who try to use keywords that are not relevant to their cause just for the sake of attracting search engine traffic. It might bring you plenty of traffic at first but at the end of the day, the users will bounce away from your site. Eventually you’ll lose your credibility with the online users and the search engines.

Keyword Stuffing

There are some that will use the same phrases over and over again throughout their online content just for the sake of trying to attract search engine traffic. For example, take a look at this sentence below:

“Come shop at out Doggity Dog Shop and get the Doggiest Dog Dog clothing for your doggity dog so that your dog is the doggiest dog of all the doggity dog.”

Definitely a head-spinning experience for online users (By the way, I love dogs 🐶. They’re so adorable as is my sister’s dog Zeus.) Like with irrelevant keywords, it won’t end well when it comes to where you’ll end up in the SERP. Not to mention that you’ll bore and annoy the online user.

Irrelevant Links

There are some that will seek backlinks towards their site just for the sake of attracting website traffic. Seeking just any link from websites that provide no relevant content from what your brand is about will make you look spammy. Obviously, participating in online spammy-like behavior won’t go over well with the online user and could even get you penalized by the search engine.

Cloaking

There are some that will attempt to fool the search engines into giving their site a higher ranking by showing the search engines a different set of content than what it actually is. Most of the time, the actual content is of low quality and provides the online user content that gives them no value or worse, a negative experience. This is an absolute NO-NO and could get your site greatly penalized or banned entirely from the SERP.

Spam Blogging

There are some that will comment on the blogs of others or let others comment on theirs just for the sake of obtaining link juice in hopes of getting higher rankings in the SERP. Let me tell you something, simply blogging on posts that have nothing to do with your cause will do you no favors and will make you look spammy in the face of the online user.

Duplicate Content

There are some that will take content from other pages and then put it on their own page making it look like it belongs to them in hopes of getting a decent ranking in the SERP. Let me tell you that will not go over well with the search engines and could get you penalized. Also, that is online plagiarism as we all learned in English class during grade school.

As you can see here, Black Hat SEO tactics will do you no favors in the end. On the contrary, it will greatly hurt your standing with both the online user and with the search engine. In other words, DON’T do it. Black Hat SEO is poison, evil and potentially deadly when it comes to your standing with the search engines. Thankfully, there’s a better way to go by making your brand’s voice heard in today’s online world. That something is the exact opposite of Black Hat SEO which is called White Hat SEO.

Five White Hat SEO Tactics To Embrace

White Hat SEO is best defined as the practice of obtaining website traffic via online consumer-oriented means that actually focuses on building relationships with your ideal target audience while being within the rules of the search engines. While this route may take time for you to see strategic results, it will pay off in the long run while helping increase your online presence towards your potential customers in a positive way. With that being said, here are five of the most common White Hat SEO tactics that will help you achieve quality results.

Keyword Research

What everyone must do in order for their ideal consumer to find you is to think like them. Study their search intents at every stage of the customer journey. Are they asking a question? Are they ready to make a purchase? These are questions to ask yourself before choosing keywords that are most relevant to what you offer and that will best attract your audience to your website. Keyword research will make a big difference when planning your content that will help attract the right people to your website.

Relevant And Quality Links

When it comes to link building practices, it is important to not just seek any links. Definitely focus on seeking quality links that are most relevant to your cause. Focusing on getting those right links will help your brand stand out towards your audience in a positive way. It will also be a win-win situation for both you and your linking partner as they would both benefit from that quality web traffic due to your discipline in seeking the right links. In other words, Quality over Quantity wins out here as it does in countless Digital Marketing situations.

Quality Blogging

Just like when it comes to link building, the best blogging practices come when you focus your efforts on those who are most relevant towards your cause. When reaching out to the blog owners, important to be authentic when composing that message. Show interest in their work and offer something that is of value to them that will help grow their cause. Using the Quality over Quantity approach while showing genuine interest in your outreach approach will help lay the foundation towards achieving strategic online results.

Quality User Experience (UX)

Definitely important to give your online audience a quality experience while they browse your website. Websites that are easy to navigate and up-to-speed are more likely to be viewed favorably by your online audience. In order to ensure maximum success, making your content easy to find in the least possible amount of clicks or taps will help your audience find what they’re looking for in a much quicker fashion. It also is a great idea to ensure that your videos on your site are no more than one minute and make sure that your website is optimized for mobile as mobile takes up a large percentage of today’s online searches.

People Over Search Engines

When it comes to developing your actual content, it is important to develop an approach that is Customer-Centric. While you do need to ensure that your website is visible to search engines, you also need to think of your customers first. When placing your keywords into your online content, do so in a way where your sentences are clear, understandable and easy to read. Ensure that your web content focuses on the needs of your ideal consumer and helps lead to resolving their inquiries. Focusing your Digital Marketing strategies on being the solution to the problems their ideal audience faces will help your brand stand out in a positive way. Also, don’t be afraid to share your story in a way that resonates with your audience and inspires them to take action. Taking the Customer-Centric approach to Digital Marketing will help your brand stand out against your competitors in today’s online world.

As you can see here compared to what you saw in the Black Hat SEO section, White Hat SEO is much more likely to yield you strategic results that will help lay the foundation towards long-term relationships. White Hat SEO is that magic potion that will help catapult your brand towards new heights. Ranking highly in the SERP does take hard and does take time but at the end of the day, staying true to your end goal towards customer-centricity will pay dividends for the better.

White Hat SEO Wins Big In The Wild Wild Online World

As you can see here, White Hat SEO is the Good while Black Hat SEO is the Bad and Ugly. In today’s online world, Good is what wins all the time, every time. The key to success is by implementing an online strategy that is relevant to your brand’s cause, focuses on authentic outreach strategies and focuses on the needs of your target audience. In other words, Quality Over Quantity and People Over Search Engines is how you accomplish your Digital Marketing goals. By staying true to your brand and showing long-term commitment towards your goals, you’ll be on your way to success in building your online presence and grow your brand for the better.

What SEO strategies do you feel will help grow the online presence of brands in the long run? What SEO strategies do you feel we should all avoid? Questions? Comments? Feel free to share this article & don’t be afraid to share your thoughts below.

Three Keys To PPC Marketing Success

Photo by Austin Distel on Unsplash

When it comes to today’s online consumers, many of them are looking towards brands that address their needs and offer viable solutions to those needs. It has become increasingly important for brands to dig deep in researching the intents of their target audience. That way, they’ll have a better idea on how to plan out their Digital Marketing strategies that will help attract their ideal consumers. This is especially important when it comes to paid search efforts such as PPC Marketing.

Pay-Per-Click (PPC) or Search Engine Marketing (SEM) is the process of obtaining traffic to your website via paid channels. Websites only get charged when a searcher clicks on the link to their site. They would also see their website traffic increase overnight as opposed to the SEO route where you must put in long-term commitment in seeing strategic results. PPC is most commonly used by businesses who seek high intent customers who are looking for immediate needs such as an emergency plumber. PPC is also used by brands who offer unique or specific types of goods that customers wouldn’t be able to obtain at regular stores.

When it comes to PPC Marketing, bidding a higher Cost-Per-Click (CPC) amount doesn’t necessarily mean that you’ll get the top ad position in the paid search results. There are other factors that determine the ad position of PPC ads. Like with organic search results, it’s also important to research the exact intents of your target audience in order to properly plan out your PPC campaign as you would with an SEO campaign. With that being said, there are three keys to success to PPC Marketing that will help your brand stand out at the lowest cost.

Relevancy

Photo by Nick Fewings on Unsplash

A great first step in ensuring success for your PPC Marketing campaign is to make sure that your ads are relevant towards your cause. One common mistake brands make is targeting their ads towards keywords that are not relevant towards their cause at all. This type of mistake will not attract the right audience and will end up wasting valuable advertising dollars that could be going to bigger and better things. In order to avoid these mistakes and work towards a successful PPC campaign, it is crucial to first research the intents of your target audience. That way, you’ll have a better understanding of how to plan your campaign in accordance to the exact needs of your target audience.

Relevance is a big part in the minds of the online consumer when it comes to making their decision of whether to buy from a brand or not. Definitely work towards PPC campaigns that target ideal consumers who are searching for relevant products or services that you offer. By making your PPC ads relevant, you’ll save some valuable advertising dollars and will be on your way towards success in your PPC campaign.

Consistency

Photo by Catherine Heath on Unsplash

When it comes to brands, what online consumers want out of them is consistency. With PPC Marketing campaigns, this is indeed the case. Not only must your PPC ads be of relevance to your target audience but they also must be consistent throughout all phases of your campaign. This is especially important when it comes to your landing pages since that will be the first page that your audience visits upon clicking your ad. You definitely don’t want your PPC ad to say one thing and then have your landing page talk about something that’s not relevant to what your audience is looking for. That would be a great way to lose out on prospective customers. Not only must we work towards attracting your ideal audience via PPC ads but also improve the landing page experience for them once they’ve arrived on your page.

There are three steps that you can take in order to ensure that your landing page is consistent with your PPC ads:

Match your ad text to at least one of your keywords.
Match your ad to the appropriate landing page where customers can do what you promised.
Make sure your landing page is relevant to your ad text and to your keywords.

By following these three critical steps, you’ll have the framework in setting your potential customers up for a consistent and excellent user experience on your website making it more likely that they’ll convert into customers.

Quality

Photo by Daniel Eledut on Unsplash

Having talked about the importance of relevancy and consistency when it comes to PPC ads, no doubt that those two areas are important when it comes to attracting your ideal target audience. That being said, there is still one crucial piece of the puzzle left in ensuring success for your PPC ads. That most important piece is Quality. When I mean Quality, I mean give them a reason to convert with you. Online consumers are looking towards brands that offer solutions towards the issues that they face. In other words, offer them something that is of value to them that your competitors don’t.

A great way to accomplish that is to create a Unique Selling Proposition (USP) for your brand. A USP basically talks about what your business stands for and what makes your unique compared to other brands. By researching the issues that your ideal target audience faces, you’ll be able to gain a better insight on how to come up with a USP that will resonate with your audience. The best way to come up with a USP is to be known for something specific or be known for your expertise in serving a specific audience. For example, you could say something like “Best & Affordable PPC Marketing Services For Small Businesses” to appeal to small businesses who may not have the same marketing budget as larger companies do. USPs are a huge part of how brands like Starbucks, Wal-Mart, Zappos, Amazon and many other big name brands are where they’re at today.

Once you’ve come up with a USP, now comes time to actually incorporate it into your PPC ads along with your landing pages. A great place to do just that is in your ad extensions. By making your USP visible towards your audience via your ad extensions and then following that promise up on your landing page, you’ll be well on your way towards turning those online users into your customers.

Excellent PPC Marketing For The Win

Photo by Victor Freitas on Unsplash

There’s no doubt PPC Marketing is a great way for brands to stand out to their ideal consumer in a unique way. It all comes down to planning your PPC campaign in accordance to what you learned about your target audience and offering a USP towards them. When you stay true to your audience via the Three K’s to PPC Marketing, you’ll have no problem appealing to your ideal audience. In today’s competitive online world, staying true to relevancy, consistency and quality is what online consumers value the most. By valuing your online consumers, you’ll be on your way towards becoming the next big brand while saving yourself valuable advertising dollars.

What do you feel is key in using PPC Marketing in helping your brand stand out in today’s competitive online world? How do you feel about using USPs in your PPC campaigns in order to appeal to specific audiences? Questions? Comments? Feel free to share this article & don’t be afraid to share your thoughts below.

What Makes A Successful Marketing Philosophy In Today’s Fast-Evolving World Of Digital Marketing?

Every single day, I’m curious about everything. Curiosity is finding answers to things.
-Mickey Drexler

When it comes to today’s online world, things are always changing in a rapid manner. Some changes are small while others may hit us by surprise. If you’re a business (especially a small business), it’s always important to take a proactive stance and be on top of your game when it comes to your online advertising campaign. In this article, I will describe three good steps to a marketing philosophy that will lead to a more success in today’s fast-evolving world that is Digital Marketing.

Research Industry Trends

Being on top of industry trends is critical for every business of every size but it’s especially important for small businesses. This makes the difference between whether you’ll become an industry leader or get left behind by your competitors. A big reason why many well-known retailers have gone down under of late is failing to adjust according to industry trends. They’re late to the game when it comes to researching the external environment while also working on their weaknesses in adjusting to the changing industry trends. For example, Sears failed to get ahead of the game when it came to e-commerce. They didn’t capitalize on the opportunities the online world would have provided them whereas their competitors did. Eventually, their failure to do their research when it came to the online word eventually led to their downfall. This is just another reason why being on top of industry trends is crucial in order to be ahead of the game and remain a competitive force in your industry. Fortunately, you can get ahead of the game by doing many things such as reading business newspapers and online articles each day, hearing from industry experts, and most importantly, knowing your target market which now brings us to the next step in having a successful marketing campaign.

Know Every Detail Of Your Target Market

It’s not enough to just know who your target market is. We must also know what their behaviors, preferences and exact needs are. Otherwise, all you’ll have in your Digital Marketing playbook are Hail Mary plays and that obviously wouldn’t be an effective strategy. A great way to find out every detail about your target market is to figure out which social media platforms they hang out in and observe how they interact. From there, you can figure out what their preferences and exact needs are. If you’re marketing to a younger audience for example, you might want to try Instagram or a Dark Social platform like Snapchat. Also, don’t go immediately for a sell. Instead, show them what value you have to offer them based on their needs that may lead to a sale in the future and never be afraid to use videos to get the attention of your audience. On the contrary, today’s online consumers love videos as studies have shown just that. The name of the game when it comes to success in today’s online world is authenticity. The days of the “One Size Fits All” approach are gone. We must always learn to tailor our online advertising campaigns based on the individual needs of the customer. By going the authentic route, your campaign will see much better results.

Test Out Your Marketing Campaign

You know what industry trends that your business faces and you know everything you need to know about your target market. Now, it comes time to put your marketing campaign up for the final test before officially launching your online advertising campaign. There are various ways to test out your marketing campaign but I found out that the best way to test out your marketing campaign is by Split Testing or as many Digital Marketers call it, A/B Testing. What A/B Testing basically means is that you’re putting two elements of your campaign to the test to see which one of those two resonates better with your target audience. Just like when you’re researching your target market, you must also learn to tailor your testing based on the areas you feel where your campaign needs work. In other words, don’t be too general in your testing. Dig deep into your testing and look into the specific aspects you feel that your campaign needs feedback in. If for example you want to test out how you communicate to your audience, you might want to test out your messaging strategies and figure out which one of those two will resonate better with them. Remember to ensure that the length of your testing is not too short or too long in order to get more accurate results and better understand which elements of your campaign work and which elements need work. By investing in A/B Testing, you’ll see much improved results in your online marketing game than you would have without it.

A Recap Of A Winning Marketing Philosophy

Having a great marketing philosophy is key to planning out your online marketing campaign. It gives you an idea on how to lay out your road map to getting your audience to notice you and eventually lead you to increased sales. To recap this article, we must always be on top of industry trends each and every day, know every single detail of your target market while knowing what their exact needs are and test out key aspects of your campaign to ensure maximum success when it comes time to launch your online advertising campaign. As Maya Angelou would say, “When you know better, you do better.” A disciplined marketing philosophy like this one will go a long way in helping you stand out to the crowd in a positive way while also saving you value advertising money and eventually help increase your sales in the long run.

What do you feel is a recipe for increased success towards a successful campaign? Questions? Comments? Feel free to share this article & don’t be afraid to post your thoughts below.