Have you thought about what it takes to stand out amongst the online world of brands to attract consumers? People today are driven by their emotions when they weigh their buying options. Today, the importance of knowing every aspect of your consumer is a huge deal. Not only that but working to tap into their emotions in a way that connects with them is key. As Alina Wheeler once said, “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” In other words, working to connect with them in a human way is how your brand stands out. In this blog post, we’ll discuss some emotional marketing methods that will help your brand reach your consumers.
Use Colors To Build Your Brand Name
When it comes to colors, brands use that to build their identity in ways that help attract their customers via emotional tactics. For example, Texas-based Whataburger uses orange to bring to mind feelings of hunger and nostalgia. Bright, warm colors like orange, red, and yellow can invoke feelings of comfort and warmth as they do for Whataburger. That being said, these colors can also bring to mind feelings of anger and hostility.
Dark, cool colors like blue, purple, and green can evoke feelings of calm and relaxation like the blue ocean breeze. At the same time, colors on the dark, cool side can also bring to mind feelings of sadness and indifference. When it comes to making the choice of color for your brand, it’s crucial to keep in mind how you want your consumers to feel. What-A-Way to be creative in order to stand out just like you like it.
Support A Great Cause
Doing good for others will help your cause with building trust with your customer base. For example, many brands are going the extra mile to honor the work of doctors and nurses during this pandemic. Companies like The North Face have really stepped up to do just that by giving them a 50% discount for their efforts. Supporting great causes like these will help people see your brand as one who cares about others. This would make it more likely for your brand to gain new customers in the long run.
Address Consumer Pain Points
This is where research will be key to the success of your brand. Brands who are problem solvers are those who will have the most success at gaining new customers. For example, Utah’s Nature Pro Cleaning works to address the concerns of chemicals in traditional cleaning options. They also address the concerns of tough stains, grimes, and other particles on carpets, tiles, and other home surfaces. What they do is offer non-toxic power washing options that are chemical-free and remove those foul particles from surfaces at the root. This helps those surfaces be free of them for good which allows people to enjoy a healthy home. By working to address consumer pain points like these, you’ll build trust with them in a big way.
Provide A Customer Experience (CX) That Speaks Their Mind
What will really help brands win over customers is providing them an experience that speaks their mind. Research is key in this regard which then leads to getting best results. Consumers love them offers that are tailored just for them. After all, 54% of them say that they’ll feel rewarded with offers that speak their mind. The mattress brand Purple is a great example of providing just that for its customers.
Their campaign of offering those in the military a 10% discount was received well by them. Purple did a great job connecting with them via their “Made In USA” brand identity. This kind of CX helped Purple up their conversions by 6X. This proves that providing your customers with that kind of experience makes a big impact for brands of all sizes.
Emotional Marketing For The Win
No matter what the goals of your brand are. Working to build your consumer outreach via these emotional tactics is key to growing your brand for the better. Even more important is getting to know your customers in order to better connect with them. That way, your brand will lay the groundwork towards giving your consumers that great CX. Brands who work to relate to their customers are those who will find the most success. By taking a Consumer-First approach to emotional marketing, your brand shall grow in a way people will be proud of.
What other emotional marketing tactics do you feel will help brands better connect with their customers? Questions? Comments? Feel free to share this blog post & share your thoughts below.